Your Guide to Deeper B2B Customer Insights

The Customer Insights Sheet will help you become an expert on what to say to potential customers, how to say it, and where to say it.

The Biggest Reason Your Marketing Isn't Working

I've talked to hundreds of founders about marketing and, by far, their #1 problem is weak customer insights.

They write blog posts without knowing what their customers want to hear, run ads without knowing how to talk to them, and pick marketing channels without knowing where to reach them.

To help solve this, I created the Customer Insights Sheet. It's a template for how I developed deep B2B customer insights at companies like Heap Analytics and Periscope Data (acquired by Sisense). It covers:

  • 40 B2B customer data points
  • Getting data with and without customer interviews
  • How to apply each data point across your marketing
  • Example answers to guide you

3o day, no questions asked return policy

About Me

I'm Jon Bishop and my work has helped bring in millions in early stage revenue for top startups such as Heap Analytics and Periscope Data. I have:

  • 48x'd revenue at one startup
  • Raised revenue by high 6 figures with email retention program (client later acquired by Groupon)
  • Increased Adwords conversions over 200% and LTV by 80% (client later acquired by MoneySmart)
  • Educated over 147,000 on SQL with a beginner's course I built with Codecademy