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Channels change often as platforms create new features and take away old ones and marketing tactics get overused and saturated.
If you want to get good at a channel, then you need an “Always Be Learning” mentality.
The ads you see, emails you receive, and social posts you like are all potential learning lessons on what to do and not to do.
Think of your favorite brands and products. How are they using the channel? There are a lot of opportunities to learn.
While advice from others is valuable, methodically testing new features and strategies yourself will give you learnings more closely tied to your unique experience.
Regard any advice as just a guide until you’ve tested it yourself.
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I'm Jon Bishop and my work has helped bring in millions in early stage revenue for top startups such as Heap Analytics and Periscope Data. I have: