Better Marketing Decisions

A free weekly email series

Learn the key marketing principles I’ve used to bring in millions. Save hundreds of hours and thousands of dollars with actionable 250-word lessons.

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Sample

How to Get Good at a Channel and Stay Good

Channels change often as platforms create new features and take away old ones and marketing tactics get overused and saturated.

If you want to get good at a channel, then you need an “Always Be Learning” mentality.

The ads you see, emails you receive, and social posts you like are all potential learning lessons on what to do and not to do.

Think of your favorite brands and products. How are they using the channel? There are a lot of opportunities to learn.

Getting started


Leveling Up


Methodically testing
While advice from others is valuable, methodically testing new features and strategies yourself will give you learnings more closely tied to your unique experience. 

Regard any advice as just a guide until you’ve tested it yourself. 

End Sample

Get powerful Marketing Strategy tips in 250 words or less.

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About Me

I'm Jon Bishop and my work has helped bring in millions in early stage revenue for top startups such as Heap Analytics and Periscope Data. I have:

  • 48x'd revenue at one startup
  • Raised revenue by high 6 figures with email retention program (client later acquired by Groupon)
  • Increased Adwords conversions over 200% and LTV by 80% (client later acquired by MoneySmart)
  • Educated over 147,000 on SQL with a beginner's course I built with Codecademy